A client based in the USA asked FieldworkHub to find participants from a range of ethnic, work and educational backgrounds in the UK who were open to trying new salty snack foods. Each participant was invited to take part in 90 minutes of online activities and discussion, including reacting to the appearance and taste of a new type of snack food that we posted out to them. The client was keen to find articulate and enthusiastic respondents so our recruitment team made phone calls to every respondent to assess their level of excitement in taking part, as well as to check their initial responses to the screening questions.
Although video diary methodologies tend to have a higher drop-out rate than other methodologies, through careful screening and quality checks we managed to achieve full completion of all the activities. The enthusiasm of the participants we recruited was reflected in the fact that the majority of them voluntarily engaging in an optional activity at the end, which delighted our client.
Click here for more on how FieldworkHub gets the most out of OBBs
We used FieldworkHub recently and now they’re our recruiter of choice. The briefing process is very simple and they’re very easy to deal with. Best of all is the ease and transparency of being able to check the recruits and their profiles so you have a good insight into each person.
