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Focus group: service management SaaS decision makers

Group of young men and women working on a helpdesk while wearing headsets and looking at computer screens

The client brief

A leading software-as-a-service (SaaS) company asked FieldworkHub to arrange an online focus group with decision makers involved in the selection of service management software in medium to large enterprises. The client wanted to speak exclusively to people who were already using their software but since they did not have a ready-made list of customers to approach, we were asked to free-find suitable participants.


Number of profiles - 6
Research Countries - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We recruited participants at manager to VP level from companies employing 500+ staff in a range of different sectors to take part in the group and provide inputs to assist the client with their product development roadmap.

It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.

Tyler McDonald

Senior ManagerGolin
USA

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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