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CATI: printer decision makers, US & Germany

Commercial printing press in action

The client brief

An international management consultancy firm asked FieldworkHub to assist them with research to understand the biggest needs and pain points with current software solutions used by commercial and packaging printing companies. The client was keen to understand how perceptions vary between Europe and North America, as well as between larger and smaller companies.


Number of profiles - 50
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub partnered with the client to develop the survey, which was then translated into German. We subsequently completed 50 successful CATI interviews in each market over two weeks of fielding. We also assisted the client with ranking-based conjoint analysis techniques, in which we tested hypothetical new software features and asked respondents to rank the most appealing ones. FieldworkHub also helped our client to present the research findings by producing a mini topline report and presentation, which proved to be helpful for discussions with the end client.

Click here to read more on FieldworkHub's top-tier reporting and analysis methods

Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!

Kerry

Project ManagerInsights Agency
USA

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