Contact Us

Ethnographic interviews: financial products, France

Young woman using smartphone standing in front of the food market in France

The client brief

A leading management consultancy wanted to talk to a range of French adults about their use of financial products and services and their interest in a new digital concept that they were developing for a client based in France.


Number of profiles - 39
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We arranged over 50 90-minute interviews in respondents’ homes in Paris and Lille in two phases lasting two weeks each. We were asked to recruit a mix of young professionals and parents in non-nuclear families (single-parent families, blended families etc) with a further split into respondents with a stable professional situation (people in permanent full-time employment, small business owners, established self-employed etc) and those with an unstable professional situation (unemployed, short-term contractors, casual workers etc).

Click here to read FieldworkHub's market research recruitment guide

FieldworkHub is a smart, collaborative, patient research partner. They place far greater emphasis on quality and expertise in their deliverables than charging for every nickel and dime. They do, of course, charge for their expertise and collaboration and do so in a fair and just capacity. Their client service is calm and steady. They react well to unanticipated needs and are proven problem solvers in the complex world of quantitative and qualitative research. Their scope and capabilities are extensive and outshine other players in the category.

Matt Pfluger

VP, Strategy & Client EngagementBNO
USA

get EXPERT ADVICE  ON YOUR  MARKET RESEARCH PROJECT

Request Meeting

Looking to understand how FieldworkHub can help you achieve your market research goals? Our team can advise you on the best approach and  help scope the perfect market research solution to meet your specific research needs.  
chevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram