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Focus groups: new shoe brand, shopping habits

Arrangement of colouful women's high-heeled shoes in pink, orange, yellow, red and purple on blue background

The client brief

Sante + Wade (santewade.com) is a new shoe brand based in the UK that makes elegant and fashionable shoes for tall women and those with wide feet.


Number of profiles - 16
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub assisted the company as it was preparing to launch its first range of shoes by recruiting for, and managing, two focus groups with potential customers to better understand their shoe-buying habits and their frustrations with the types of shoes that were previously available to them.

Click here for FieldworkHub's tips on ensuring success with online focus groups

We reached out to FieldworkHub after another firm told us they were not able to keep their commitment. Not only did Caroline respond to my email almost immediately, she picked up the phone and talked to me about my needs. Her team was super responsive and flexible, getting our work completed on time and budget. I highly recommend working with them and will absolutely be reaching out the next time I am conducting work in Europe.

Laura

Senior DirectorResearch Strategy
Cassandra, USA

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