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Focus groups: international travel, UK, France, China

Young Asian woman choosing perfume in duty free store at international airport

The client brief

An airport operator wanted to run focus groups with international and luxury travellers in London, Paris and Shanghai to help it improve its retail offering. International travellers needed to make at least three international trips a year and luxury travellers needed to fly in first or business class. All needed to be well educated and meet income requirements specified by the client.


Number of profiles - 65
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We successfully recruited 65 respondents in total for two focus groups in each of the three cities, managed the viewing facility bookings and arranged moderators and simultaneous translators for the groups in France and China.

How FieldworkHub ensures success with online focus groups

The team at FieldworkHub have been an absolute pleasure to work with. We threw in a mid-fieldwork curveball requesting additional sample and the team accepted the request with no issues in delivering. The quality of the sample was high and I have no hesitation in recommending FieldworkHub and look forward to working with them again.

Mandeep

Senior Account DirectorGlobal Market Research Agency
UK

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