The client wanted to explore shoppers' attitudes towards credit and deferred payments in the Netherlands through a series of mini focus groups and paired interviews. We were given a number of interlocking quotas to meet as part of the recruitment process, including different behaviours, attitudes, and usage of deferred payments and credit.
FieldworkHub successfully recruited each group and pair based on the allocated age group, gender, life-stage and location (respondents had to be from Amsterdam or a selection of other Dutch cities). The respondents in the paired interviews had to be related to each other or friends, so we followed a referral process to recruit for these interviews. We also managed scheduling with two different client interviewers, and ensured that each interviewer’s specific scheduling needs were met. Our project management team successfully delivered two rounds of research, ensuring that all interview and focus group slots were filled in good time and helping to ensure that all research sessions ran smoothly.
The team were very quick to support all aspects of the project with excellent communication throughout. It was great that they were able to deliver on our requests fully to a very tight deadline and they took all of the stress of recruitment for us. We are extremely happy with our experience of working with FieldworkHub and would look to use them again in the future.
