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Groups and IDIs: deferred payments in the Netherlands

Woman sitting on a sofa at home ordering clothes online using a deferred payment option

The client brief

The client wanted to explore shoppers' attitudes towards credit and deferred payments in the Netherlands through a series of mini focus groups and paired interviews. We were given a number of interlocking quotas to meet as part of the recruitment process, including different behaviours, attitudes, and usage of deferred payments and credit.


Number of profiles - 52
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub successfully recruited each group and pair based on the allocated age group, gender, life-stage and location (respondents had to be from Amsterdam or a selection of other Dutch cities). The respondents in the paired interviews had to be related to each other or friends, so we followed a referral process to recruit for these interviews. We also managed scheduling with two different client interviewers, and ensured that each interviewer’s specific scheduling needs were met. Our project management team successfully delivered two rounds of research, ensuring that all interview and focus group slots were filled in good time and helping to ensure that all research sessions ran smoothly.

The team did a great job, FieldworkHub were organised and provided excellent support and communication throughout.

Mike

COOEducation Technology Company
UK

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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