Everything was fantastic – thanks for all your efforts to ensure great respondents, show rates and insights! 😊
Barbara
Vice President
Market research and consulting firm
USA
Case study
Focus groups and shop-alongs: young streetwear buyers
The client brief
Our client asked FieldworkHub to recruit young adults in the UK, France, Germany and Italy who regularly shop at a leading streetwear retailer to take part in an online focus group, follow up in-depth interviews and online virtual shop-along. The aim of the research was to test concepts of tailoring the shopping experience for respondents who favoured a particular brand.
Research Industry Focus
Number of Participants
46
Research Audience
Research Methodology
FieldworkHub delivers
We recruited against specific criteria including location, age, gender and attitudes towards fashion trends and made follow-up phone calls to the respondents to establish their interest in relevant streetwear and fashion brands, as well as celebrity icons. This extra step helped ensure that we recruited respondents who were extremely well-suited to the client’s research needs.
More details on how FieldworkHub ensures success with its online focus groups
Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!
Kerry
Project Manager
Insights Agency
USA
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