Our client asked FieldworkHub to recruit young adults in the UK, France, Germany and Italy who regularly shop at a leading streetwear retailer to take part in an online focus group, follow up in-depth interviews and online virtual shop-along. The aim of the research was to test concepts of tailoring the shopping experience for respondents who favoured a particular brand.
We recruited against specific criteria including location, age, gender and attitudes towards fashion trends and made follow-up phone calls to the respondents to establish their interest in relevant streetwear and fashion brands, as well as celebrity icons. This extra step helped ensure that we recruited respondents who were extremely well-suited to the client’s research needs.
More details on how FieldworkHub ensures success with its online focus groups
You and your team did an EXCELLENT job! This was not an easy recruit and you met all the quotas, found participants who were fully qualified (and verified), and everything went super smoothly on the interview days. I appreciated how organized and methodical you were throughout this process, and how responsive and detailed your communications were.
My team and I have had a great experience working with FieldworkHub. After struggling to find the participants we needed through other vendors for a tough recruit, we reached out to FieldworkHub and were really pleased with their thoughtful and proactive response. The team have been extremely supportive throughout. We’ll certainly be working with them again.
