Online focus group with dieticians and payers/commissioners in the UK

A healthcare professional takes part in an online focus group. Other professionals are visible on her laptop screen

The client brief

Our client was working with a manufacturer of specialist nutrition products to help them develop marketing messages for dieticians and payers/commissioners working in oncology, which had not previously been regarded as a primary target segment.


Number of profiles - 16
Research Countries - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We arranged a two-hour online focus group with eight oncology dieticians and a second group with eight payers/commissioners working in the National Health Service.

FieldworkHub has been a great research partner to me and my team. Caroline and Cornelius were incredibly proactive, helping us anticipate any issues that might come up and plan for how to handle them. Even though it did turn out to be a challenging project, things went smoothly because we were one step ahead. The team went above and beyond to help ensure our goals were met.

Nicole

Research Leaddscout, inc.
USA

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