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Focus group: UK dieticians, payers, commissioners

A healthcare professional takes part in an online focus group. Other professionals are visible on her laptop screen

The client brief

Our client was working with a manufacturer of specialist nutrition products to help them develop marketing messages for dieticians and payers/commissioners working in oncology, which had not previously been regarded as a primary target segment.


Number of profiles - 16
Research Countries - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We arranged a two-hour online focus group with eight oncology dieticians and a second group with eight payers/commissioners working in the National Health Service.

Click here for more on FieldworkHub's approach to online focus groups

Working with the FieldworkHub team was truly a relief on a complex multi-country project. We used their local moderator and simultaneous translation services in a few markets. Winnie, as well as the local country teams, were adaptable, responsible and accommodating in a logistically challenging project. I value their partnership and will be tapping them in again on the next international project!

Kerry

Project ManagerInsights Agency
USA

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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