We were asked to recruit B2B respondents in the USA who are directly responsible for operating a company health insurance and pharmacy plan. The client wanted to talk to understand how they use their provider’s online portal to manage the pharmacy benefits that their company offers to its employees.
Respondents needed to fall into one of two categories: either employees who are actively managing and administering their company’s current medical and pharmacy benefits via an online portal, or advisors/consultants/brokers who access an online portal so that they can assist their corporate clients in managing the benefits that they offer to employees. Both types of respondent needed to be very familiar with the way in which their preferred portal is used to manage the pharmacy benefits. In addition the client wanted the sample to cover a mix of small, mid-sized and large sized companies.
We helped the client to improve their screener survey by including additional questions to ensure that we were targeting the right audience for this study. With these additional questions in place, we successfully delivered 18 interviews with employees and nine interviews with advisors across the three different segments of firm size, thereby satisfying our client’s needs.
I want to express my appreciation for the team’s effort on this project. Wanessa, especially, went above and beyond in the past week in communicating with both our team and the researchers on the ground.
