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OBB: mobile operator-supplied smartphone content

Young male online bulletin board respondent submitting entry on his smartphone while standing in front of his bicycle

The client brief

A US cellular operator developed a special “infotainment” page for its smartphone users and wanted to gather customer feedback via an online platform. At the time of testing the page was only available on selected smartphone models.


Number of profiles - 30
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub was asked to find customers who were on the right network with the right model of phone including some who were regular visitors to the page and some who did not use it. We recruited over 30 participants, and validated their smartphone model and ability to access the page so that our client could be confident of gaining the relevant insights from them.

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I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.

Tom

Regulatory Policy & Strategy UK regulator
UK

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