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OBB: mobile operator-supplied smartphone content

Young male online bulletin board respondent submitting entry on his smartphone while standing in front of his bicycle

The client brief

A US cellular operator developed a special “infotainment” page for its smartphone users and wanted to gather customer feedback via an online platform. At the time of testing the page was only available on selected smartphone models.


Number of profiles - 30
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub was asked to find customers who were on the right network with the right model of phone including some who were regular visitors to the page and some who did not use it. We recruited over 30 participants, and validated their smartphone model and ability to access the page so that our client could be confident of gaining the relevant insights from them.

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You and your team did an EXCELLENT job! This was not an easy recruit and you met all the quotas, found participants who were fully qualified (and verified), and everything went super smoothly on the interview days. I appreciated how organized and methodical you were throughout this process, and how responsive and detailed your communications were.

Marissa

Researcher and ModeratorInsights Agency
USA

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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