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Online triads in 14 countries with teenagers and young adults who listen to streamed audio content

Teenager with skateboard listening to streamed audio on headphones

The client brief

A well-known audio streaming platform wanted to understand the audio consumption habits of members of Gen Z in 14 different countries: Canada, Mexico, Brazil, Germany, Spain, Italy, France, Australia, India, Japan, the UAE, the Philippines, Singapore and Indonesia. FieldworkHub was tasked with finding 30 participants in total (18 aged 15-19 and 12 aged 20-24) who all spoke English and listened to some form of audio at least once per week on the client’s platform.

Number of profiles - 30

Research countries - Canada, Mexico, Brazil, Germany, Spain, Italy, France, Australia, India, Japan, the UAE, the Philippines, Singapore and Indonesia

Research audience - Consumer, Technology users

Research industry focus - Technology, Music

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

Online triads

FieldworkHub delivers

There were two stages of research; Stage 1 consisted of screening in profiles and collecting 2-minute selfie videos to demonstrate their articulation, enthusiasm, and creativity. Stage 2 consisted of ten 90-minute online triads (qualitative research discussions consisting of 3 participants together and a moderator) via Zoom, which we scheduled to take into account the various time zones involved.
After the main part of the research was completed, we also worked with the client to arrange for photographers to visit some of the participants so that their photos could be included in the report which the client was preparing to showcase the findings.
FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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