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Online triads: Gen Z & streamed audio, 14 countries

Teenager with skateboard listening to streamed audio on headphones

The client brief

A well-known audio streaming platform wanted to understand the audio consumption habits of members of Gen Z in 14 different countries: Canada, Mexico, Brazil, Germany, Spain, Italy, France, Australia, India, Japan, the UAE, the Philippines, Singapore and Indonesia. FieldworkHub was tasked with finding 30 participants in total (18 aged 15-19 and 12 aged 20-24) who all spoke English and listened to some form of audio at least once per week on the client’s platform.

Number of profiles - 30
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

There were two stages of research; Stage 1 consisted of screening in profiles and collecting 2-minute selfie videos to demonstrate their articulation, enthusiasm, and creativity. Stage 2 consisted of ten 90-minute online triads (qualitative research discussions consisting of 3 participants together and a moderator) via Zoom, which we scheduled to take into account the various time zones involved.
After the main part of the research was completed, we also worked with the client to arrange for photographers to visit some of the participants so that their photos could be included in the report which the client was preparing to showcase the findings.

I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.


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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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