Contact Us

Online triads: Gen Z & streamed audio, 14 countries

Teenager with skateboard listening to streamed audio on headphones

The client brief

A well-known audio streaming platform wanted to understand the audio consumption habits of members of Gen Z in 14 different countries: Canada, Mexico, Brazil, Germany, Spain, Italy, France, Australia, India, Japan, the UAE, the Philippines, Singapore and Indonesia. FieldworkHub was tasked with finding 30 participants in total (18 aged 15-19 and 12 aged 20-24) who all spoke English and listened to some form of audio at least once per week on the client’s platform.


Number of profiles - 30
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

There were two stages of research; Stage 1 consisted of screening in profiles and collecting 2-minute selfie videos to demonstrate their articulation, enthusiasm, and creativity. Stage 2 consisted of ten 90-minute online triads (qualitative research discussions consisting of 3 participants together and a moderator) via Zoom, which we scheduled to take into account the various time zones involved.
After the main part of the research was completed, we also worked with the client to arrange for photographers to visit some of the participants so that their photos could be included in the report which the client was preparing to showcase the findings.

FieldworkHub is a smart, collaborative, patient research partner. They place far greater emphasis on quality and expertise in their deliverables than charging for every nickel and dime. They do, of course, charge for their expertise and collaboration and do so in a fair and just capacity. Their client service is calm and steady. They react well to unanticipated needs and are proven problem solvers in the complex world of quantitative and qualitative research. Their scope and capabilities are extensive and outshine other players in the category.

Matt Pfluger

VP, Strategy & Client EngagementBNO
USA

get EXPERT ADVICE  ON YOUR  MARKET RESEARCH PROJECT

Request Meeting

Looking to understand how FieldworkHub can help you achieve your market research goals? Our team can advise you on the best approach and  help scope the perfect market research solution to meet your specific research needs.  
chevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram