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Group tests: content streaming platform users

Research participant wearing brainwave monitoring cap with cables attached for neuroscience market research

The client brief

An international online viewing platform aimed specifically towards Millennials and members of Generation Z asked FieldworkHub to support them by recruiting adults aged between 18-50 who used Twitch. Using neuroscience techniques, participants were required to participate in a group task which measured brain activity while viewing content on a specific video streaming service.


Number of profiles - 250
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

We  initially screened and recruited 70 London based participants, and due to client demand, we assisted with the extra urgent recruitment of over 250 London based participants over the course of three days. Given the short timeline that we were given to recruit the additional participants, our clients were extremely pleased with the quality of the respondents that we provided.

Click here for more on FieldworkHub's maximum-satisfaction recruitment strategy

I contacted FieldworkHub with a last-minute research request. I thought it would be tricky to pull off, but Philip and the team made it so easy. It was a pleasure to work with people who were clearly experts at what they do. Not only did they turn the whole project around super quickly, but they were responsive, helpful and gave very thoughtful suggestions when I asked for advice. The process was smooth and easy from the start.

Elizabeth Brooks

Brand ManagerInsureandGo
UK

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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