Face-to-face in-depth interviews with Turkish shippers and logistics companies

Parked transport trucks with trailers on grey concrete with a garage in the background

A major energy company wanted to find out if an innovative logistics proposition was likely to be successful in Turkey. We recruited 16 representatives in Istanbul and Ankara from companies that ship goods and transport firms that carry goods in Turkey for in-depth interviews and supplied local management services to ensure that the interviews could be completed in a three-day period immediately before a major national holiday.

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