Recruitment of senior hair stylists for qualitative research in the UK, Germany and USA

Hairdresser blow-drying customer's long hair during COVID

A leading management consultancy asked FieldworkHub to recruit senior hair stylists in the UK, Germany and the USA. The aim of the research was to speak to those who decided which hair care products would be purchased and used in their salon. In less than a week, FieldworkHub screened in and booked 16 respondents to take part in a 30-minute phone interview with our client. We initially began by recruiting from our panel, and then turned to a free find approach to recruit the remaining candidates. Our client was very satisfied with the insights that they obtained through the interviews.

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