Ethnographic user testing in London on medical packaging

Woman testing medical packaging at kitchen sink, viewed from behind

Our client, a US-based company that provides human factors engineering services and usability testing to medical device manufacturers, wanted to conduct a week of research in London which involved participants testing out a new type of medical packaging in their homes. We recruited 18 participants with differing backgrounds and successfully scheduled the interviews, taking account of the travel time between each interview. Through these interviews, the client was able to obtain the feedback that they needed.

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