Our client was assisting a major online video streaming service which wanted to refine and test the way it communicated an important service change to subscribers around the globe. FieldworkHub was asked to recruit streaming users for focus groups in Australia, Canada, the UK, Korea, Brazil and Argentina.
Over a period of approximately two weeks in each market, we recruited 12 recent subscribers and 12 tenured subscribers ensuring each group also met a variety of other recruitment criteria. In Australia and the non English-speaking markets we also arranged for the groups to be led by a local moderator who was familiar with recent developments in the video streaming market, with simultaneous translation for the clients who were observing. The client was very pleased with the insights that they obtained and used these to help decide on the timing and content of the final messaging.
Click here for more on FieldworkHub's recruitment process and strategies
It was an absolute pleasure working with FieldworkHub. They were extremely smart and professional, sharing great market specific insights to help us drive out project strategy from the start and made the entire process easy and reassuring. The recruits were spot on for our audience and the facilities they partnered with were great. We look forward to working with FieldworkHub again in the future.
