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Online focus groups: video streaming service communications

Couple on sofa using remote control to select which programme to stream on TV

The client brief

Our client was assisting a major online video streaming service which wanted to refine and test the way it communicated an important service change to subscribers around the globe. FieldworkHub was asked to recruit streaming users for focus groups in Australia, Canada, the UK, Korea, Brazil and Argentina.

 


Number of profiles - 144
Research Countries - 
Research Audience - 
Research Industry Focus - 

Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

Over a period of approximately two weeks in each market, we recruited 12 recent subscribers and 12 tenured subscribers ensuring each group also met a variety of other recruitment criteria. In Australia and the non English-speaking markets we also arranged for the groups to be led by a local moderator who was familiar with recent developments in the video streaming market, with simultaneous translation for the clients who were observing. The client was very pleased with the insights that they obtained and used these to help decide on the timing and content of the final messaging.

Click here for more on FieldworkHub's recruitment process and strategies

 

 

I was pleased to work with FieldworkHub to engage with small businesses. The team were friendly and engaging and they added value by make practical suggestions on how we could best capture the information we required in the fairest and most objective way possible. The team had to work to very tight timescales and they delivered. Their work contributed to the decisions and actions taken by us subsequently.

Tom

Regulatory Policy & Strategy UK regulator
UK

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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