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IDIs: senior hair stylists, UK, Germany and USA

Hairdresser blow-drying customer's long hair during COVID

The client brief

A leading management consultancy asked FieldworkHub to recruit senior hair stylists in the UK, Germany and the USA. The aim of the research was to speak to those who decided which hair care products would be purchased and used in their salon. In less than a week, FieldworkHub screened in and booked 16 respondents to take part in a 30-minute phone interview with our client. We initially began by recruiting from our panel, and then turned to a free find approach to recruit the remaining candidates. Our client was very satisfied with the insights that they obtained through the interviews.


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Research methodology

These are the methodologies FieldworkHub used during this research process to help our client achieve their desired results.

FieldworkHub delivers

FieldworkHub has been a great research partner to me and my team. Caroline and Cornelius were incredibly proactive, helping us anticipate any issues that might come up and plan for how to handle them. Even though it did turn out to be a challenging project, things went smoothly because we were one step ahead. The team went above and beyond to help ensure our goals were met.

Nicole

Research Leaddscout, inc.
USA

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FieldworkHub is an agile, knowledgeable market research fieldwork agency providing high-quality focus group recruitment as part of our full range of qualitative and quantitative fieldwork services.
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